About Lacoste:
Lacoste is a 75-year old upscale wholesale and retail French apparel company specializing in men’s, women’s and children’s sportswear, eyewear, watches and accessories. Lacoste merchandise is known around the world for its quality, innovation and international appeal. Recognized for its signature crocodile logo --- born in 1927 as a nickname for founder and world champion tennis player René Lacoste, who promptly emblazoned one on his tennis blazer --- Lacoste revolutionized the world of tennis apparel and sportswear with the introduction of the famous pique knit polo. As a company poised for the exciting re-launch of its brand identity in the United States and around the world, Lacoste offers an exciting, fun, and creative work environment, with unlimited opportunity for learning and growth.
About the Internship:
The intern will learn about all aspects of merchandising and product development while supporting the merchandising team. The intern will assist the team by preparing for presentations and meetings, preparing product knowledge tools, maintaining the color library, swatches and pique stickers and participating in competitive research.
The position is located in New York, NY. For students interested in fashion merchandising, sales and marketing, the intern will assist in the following departments:
Merchandising Division:
Production
- Aid in general preparation of
seasons, for market such as swatch books receipt and preparation, sales sample
preparation (check in, organization, delivery, stickers, and removal of country of origin label.)
- Organization of color library,
swatches and pique stickers
- Creation of season color cards
- Aid in the development/
maintenance of the season structure
- Participate in an afternoon of competitive shopping
- Shopping for Proto- types for US
special Development
- Work with visual to develop key
looks for in-store visual presentation
Visual
- Work with the field merchandiser-learn standards/visual impact/flow of
product/ communication/ creating floor maps/ completing a branch recap/ &
understanding business trends (+) or (-) percentage to plan and stock levels.
- Aid in creation of in store presentations
- Develop fixture layout plan to accommodate units ordered
- Create tools to maximize overall performance of field
merchandisers
- Work with merchandising to develop and execute merchandising
guidelines at P.O.S
- Coordinate and execute shop installs, collateral, and
merchandising directives
- Coordinate with each account on directives for the season
Wholesale Division
Sales
Sales
- Prepare for sales meeting with
retailers- making sure showroom is in order
- Sit in on market appointments
with all major department stores
Retail Division - Madison
Avenue/Fifth Avenue
- Work in our boutiques on: Visual
merchandising- floor moves, changes, garment presentation and standards
- Salesmanship-standards of
customer courtesy, phone orders, RPRO computer system training
- Operations-daily store and
individual goals, receiving’s, stock maintenance, store report overview
PR Marketing Division
- Aid in preparation of press kits
- Regular maintenance of sample
closet
- Organization of samples by season to be
returned to warehouse
- Sales samples preparation (check
in, organization, delivery, stickers, removal of country of origin label).
- Tracking of product lending for
stylists and magazine editors
- Maintaining and updated credit
book
REQUIREMENTS
- Required time in boutiques
- Interview is required
- For college credit only, internship is unpaid, housing is not provided
SKILL REQUIREMENTS:
- Proficient in Excel and Word for Windows
- Understanding of retail seasons
and delivery flow a plus
- Excellent analytical skills
- Interest in learning about
fashion merchandising from a sale and marketing point-of-view
- Detail oriented
COMPENSATION: The Lacoste internship is unpaid and for
credit only. There is no reimbursement for travel or meals.
For more information and to apply: Visit CareerLink, job number 926.
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