By Dan Rector, FCRH 2016
I started working for ‘stache media/RED Distribution in May
of 2014 for my summer internship. ‘stache
media/RED Distribution is a marketing company that helps promote new and
upcoming musical artists, and is a division of Sony Music. The internship seemed a bit intimidating at
first considering I had to create and submit biweekly reports, and attend
weekly conference calls. The fieldwork was also demanding. I was required to
hand out promotional items at locations that were thought to attract the
demographic that the artist was trying to reach. I also was tasked with
interacting with lifestyle accounts and establishing a relationship with the
managers and employees of each store. Although it was hard work, it quickly
became rewarding. The conference calls and reports required me to stay
organized and focused at corporate standards, handing out promotional items
forced me to work on my interpersonal skills, and my management of lifestyle
accounts encouraged me to develop my ability to research markets and create a
distinct plan for accessing those markets.
Not only this, but ‘stache media/RED Distribution sends
their representatives to concerts free of charge. Even though the
representatives are required to work during the event, it is still an excellent
benefit. I was able to work a Rebelution show at the Gramercy Theater, and a
Dirty Heads show at the Wellmont Theater.
‘stache media/RED Distribution takes note of which artists the
representatives prefer, and are accommodating enough to take that into
consideration when assigning the representatives to tour dates. The group Dirty
Heads even requested that I meet the band before the show because they
understood the vital role that the representatives fulfill in promoting the
artists. Overall my time with ‘stache media/RED Distribution was unforgettable,
and the skills I developed are invaluable.
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